Stelrad is the UK’s leading heating specialist. Having previously collaborated with another digital marketing agency without achieving the desired results, Stelrad approached us seeking a new perspective which would help to drive the businesses growth. To do this, we needed to conduct a thorough account review to analyse historical and new data that would support us in accomplishing their goals.
Utilise search console data, competitor data and 3rd party tools to create a detailed keyword map of generic and product specific search terms
Optimise Stelrad’s shopping feed through title optimisation, segmentation and the inclusion of GTINs to assign products to the correct category within shopping
Review historical sales performance and carry out an analysis of the product portfolio based on spend vs. return
Deploy DSA search campaigns across each relevant sub-category of the site to data mine additional keyword terms to focus on within Google
Implement onsite tracking to understand the sales journey and which products have a higher propensity to sell vs. those with high traffic but minimal sales performance
Create detail brand and product campaigns to ensure all key brand terms pointed to the most relevant product pages
We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.