PPC

Doubling Stelrad’s Conversions Through PPC

The Client.

Stelrad is the UK’s leading heating specialist. Having previously collaborated with another digital marketing agency without achieving the desired results, Stelrad approached us seeking a new perspective which would help to drive the businesses growth. To do this, we needed to conduct a thorough account review to analyse historical and new data that would support us in accomplishing their goals.

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stelrad thumbnail
stelrad mockup laptop

The Challenge.

As Stelrad is a substantial eCommerce site, we encountered several challenges. One of which included large volumes of wasted traffic. To resolve this, we set up PPC protection clickcease to eliminate 10% to 15% of low value traffic, saving £1,500 in monthly media spend which was re-allocated elsewhere to support the sites ongoing growth. We also created a top 100 product campaign to drive hero item sales and launch specific DSA campaigns.

The Objectives

Working with the team at Stelrad, we developed a PPC strategy that would complement the existing SEO campaign to achieve maximum success focusing on maximising ad spend to generate a higher ROI.
01. Grow the revenue contribution made from Google Ads
02. Double the paid conversion value of Stelrad’s paid media campaign
03. Improve the total paid traffic contribution to the website

The Solution.

Results.

Working closely with the client, we achieve the following results:
“It’s great to be working with the Absolute Digital team. They’ve secured some excellent results so far, helping us progress as a business which is exactly what we wanted.”
Chris Harvey
Head Of Marketing at Stelrad
stelrad logo

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We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

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