FootActive supply orthotic insoles. They initially approached us after experiencing a 72% decline in organic search visibility because of one of Google’s major algorithm updates and wanted to not only recover the website, but improve its E-E-A-T. As a result, we focused on increasing organic traffic to the website and revenue through developing a highly targeted SEO campaign.
Re-structure, re-write and re-audit the content across the website to ensure it was well optimised for Google E-E-A-T
Develop the foot problem pages on the website to more effectively target informational search intent
Identify further content opportunities based on historical data and sales performance of specific keywords and pages
Enhance the websites user experience to improve the customer journey from the landing page to the checkout
Review heatmapping data and customer behaviour to strengthen the functionality of the website to encourage sales
We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.