Stelrad SEO Case Study, Ecommerce SEO Case Study

The Client.

Stelrad is the UK’s leading heating specialist. In addition to supplying tailormade heating products to homeowners and professionals, they manufacture them too. With a wide range of radiators available to purchase across different price ranges, Stelrad sought our support in targeting homeowners through taking advantage of peak radiator buying season and sustaining sales throughout the rest of the year.

The Challenge.

Stelrad approached the Absolute Digital Media team seeking year-round support to improve their radiator sales. We worked with them to develop a robust SEO strategy that supported their internal marketing efforts whilst preparing the website for peak season to enhance sales performance and revenue. As part of this, we also supported Stelrad with their sale campaigns to drive traffic to the website.

The Objectives

Working with the team at Stelrad, we developed a long-term SEO strategy that would enable them to maximise their online visibility while increasing sales and revenue.

01. Increase Stelrad’s organic brand visibility in the search results

02. Grow the number of users visiting the site month-on-month

03. Generate a total revenue over £1million through utilising an integrated digital marketing approach

04. Deliver a robust outreach strategy to improve the website’s inbound links

The Solution.

01

Conduct keyword mapping on existing site pages to determine areas of cannibalization

02

Develop new content pages based on regular content gap analysis and competitor review opportunities to improve market visibility

03

Conduct a full internal linking structure to pass through link equity to the key pages and best practices for usability

04

Prepare the Home Series launch as part of the SEO/overall website strategy to improve sales performance

05

Carry out technical SEO fixes across the website to increase crawability and indexation

06

Conduct an external link audit to identify suspects and poor-quality links to be disavowed and replaced with strong, external links

07

Implement UX/CRO recommendations to improve transactions and revenue

Results.

Working closely with the client, we achieved the following results:

111%

increase in eCommerce conversion rate

205%

rise in transactions

96%

increase in revenue

50%

increase in the top 3 positions

“It’s great to be working with the Absolute Digital team. They’ve secured some excellent results so far, helping us progress as a business which is exactly what we wanted.”

Chris Harvey

Head Of Marketing at Stelrad

Want to see more of our results?

We let our campaign results do the talking because we believe they are best when it comes to showcasing how we partner with our clients to achieve maximum revenue, ROI, and business growth. Check out our other award-winning campaigns below.

SEO Case Studies

Eden’s Gate Sees 306% Transaction Increase From SEO

Eden’s Gate are a popular online CBD brand providing a wide range of leading health and wellness-related products. Their priority is improving the lifestyles of their customers and relative families. Combining these two unique selling points, we worked closely with the Eden’s Gate team to devise an SEO strategy that would successfully grow their visibility of non-branded keywords and well as general brand awareness to attract new customers.